Flipz Goes Wild
Bringing the Flipz brand to life at the Dallas Zoo.
Flipz brought the fun to the Dallas Zoo with an immersive brand experience designed to stop guests in their tracks. I developed the visual system across the full activation—from canopy and tent graphics to furniture, apparel, VIP materials, and promotional touchpoints—creating a playful, cohesive environment that felt right at home in the wild.
Project Snapshot
Industry: Consumer Packaged Goods
Audience: Dallas Zoo visitors, families, and VIP guests experiencing the Flipz activation on-site.
Channels: Experiential · Environmental · Print · Promotional · Apparel · Branded Merchandise
Role: Art Director
Deliverables: Canopy & Tent Graphics · Environmental Branding · Furniture & Soft Goods · Staff Apparel · VIP Lanyards · Promotional Inserts · Branded Giveaways
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Create a playful, cohesive Flipz brand experience that could translate across a wide range of physical touchpoints while feeling natural within the Dallas Zoo environment.
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Senior Art Director responsible for developing the visual direction and extending the Flipz brand across environmental graphics, event elements, apparel, VIP materials, and promotional assets.
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Built a flexible visual system that brought Flipz's playful personality to life across the entire activation—from the tent and canopy to seating, pillows, staff shirts, lanyards, coupons, and branded fans—creating a unified experience from arrival through engagement.
Environmental Branding
Creating a cohesive Flipz presence within the Dallas Zoo.
Canopy Tent:
A Flipz Takeover
A high-impact canopy and back wall gave the activation immediate visibility, drawing guests in with a playful Flipz presence from across the zoo.
2. Guest Experience
Bringing the brand into the physical details guests could see, touch, and interact with.
Cabana Upgrade
A canopy banner and skirt extended the visual identity throughout the footprint, turning functional event structures into cohesive brand moments.
Seating Area:
The Details Matter
Branded pillows and careful curation of chairs and tables added color, comfort, and another layer of Flipz character to the seating area.
Staff Shirts:
The Team Becomes the Brand
Branded staff apparel extended the visual identity beyond the physical footprint, making the activation team a natural part of the guest experience.
VIP Lanyards & Sunglasses:
VIP, Flipz Style
Custom lanyards and sunglasses gave VIP guests a branded keepsake while adding a polished, elevated touch to the activation experience.
3. Promotional Touchpoints
Extending the Flipz experience beyond the activation itself.
A-Frame Signs:
Guiding the Experience
Branded A-frame signs helped identify and advertise the VIP area while encouraging sweepstakes entry.
Branded Fans +
7-Eleven Bonus Points:
A Useful Brand Moment
Branded hand fans combined a practical guest giveaway with promotional messaging, featuring a 7-Eleven Bonus Points offer in a format designed to be seen—and used—throughout the experience.