Transforming complex cardiovascular research into clear, actionable educational materials.
Verve Therapeutics conducted the Heart-2 clinical study to better understand cardiovascular health outcomes and support informed decision-making for patients and healthcare providers. The project required translating complex clinical information into clear, engaging materials that could educate multiple audiences while maintaining scientific accuracy.
Designing for Patients and Physicians
Project Snapshot
Industry: Healthcare / Biotech
Audience: Patients, Physicians, Healthcare Providers
Channels: Print, Educational Materials, Presentations, Study Resources
Role: Art Direction, Visual Design, Information Design, Production
Deliverables: Brochures, One-Sheeters, Study Guides, Sales Materials, Presentation Decks, Physician Resources
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Communicate complex cardiovascular research to both healthcare professionals and patients through materials that were scientifically accurate, accessible, and easy to navigate.
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Led visual design, information hierarchy, production, and creative execution across a suite of educational materials supporting physician outreach, patient education, and study participation.
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Developed a unified visual system that transformed dense clinical information into approachable, reader-friendly materials. Through thoughtful typography, color coding, iconography, and content organization, the system improved clarity while maintaining scientific credibility.
Cardio One-Sheeter
Designed a concise educational resource that distilled key clinical findings into an accessible format for healthcare professionals.
Patient Brochure
Created a patient-focused educational brochure designed to support conversations with healthcare providers and improve understanding of cardiovascular health risks.
Patient Study Guide
Developed an easy-to-follow guide that helped patients navigate study participation requirements, timelines, and expectations throughout the research process.
Suite of Custom Iconography
Physician Flyer
Designed physician-facing materials that communicated study benefits, eligibility criteria, and participation details in a clear and efficient format.
Physician Reference Guide
Created a portable reference tool that provided physicians with key study information and eligibility criteria at a glance.
Custom QR Code
Created a custom QR code that matches the shape of the study logo and brand gradient colors.
Physician Slide Deck
Designed presentation materials that enabled healthcare professionals to communicate study findings consistently and effectively across educational settings.
