Weleda is a skincare brand with more than 100 years of heritage. While honoring its longstanding commitment to natural ingredients, the brand sought to modernize its visual presence and strengthen consumer understanding of what sets it apart: a unique blend of nature and science. The project focused on refreshing the brand experience while reinforcing Weleda's distinctive positioning across consumer touchpoints.
Refreshing a Legacy Beauty Brand
Developing creative that balanced Weleda's natural heritage with a contemporary consumer experience.
Project Snapshot
Industry: Beauty & Personal Care
Audience: Health-conscious skincare consumers
Channels: Digital Marketing, Social Media, Print, Retail, Brand Communications
Role: Art Direction, Visual Design, Campaign Development
Deliverables: Campaign Creative, Digital Assets, Print Materials, Product Marketing, Brand Communications
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Refresh a century-old skincare brand for modern consumers while preserving its heritage and communicating the unique intersection of nature and science behind its products.
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Led art direction and visual design across campaign and marketing materials, helping evolve the brand's visual expression while maintaining consistency with established brand values.
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Developed creative assets that balanced Weleda's natural heritage with a more contemporary visual approach. By highlighting the relationship between botanical ingredients and scientific innovation, the work reinforced the brand's unique positioning and created a more engaging consumer experience across channels.
Amazon APlus Pages
Redesigned Weleda's Amazon A+ experience to create a more cohesive brand story, helping consumers understand the brand's unique blend of nature and science while highlighting key product benefits in a highly competitive retail environment.
PR Buzz Social Posts
When the client came to us and said a Weleda product was part of the Today Show’s Viewer’s Choice Poll, we had to act QUICKLY and get them a handful of posts to generate buzz around this big event.
Digital HTML5 Banner Animation
This ad for Skin Food starts by showing the many powerful ingredients used in the product, then shifts it’s focus to the hero ingredient which is Calendula, then highlights the retailer & CTA, all in just 15 seconds.
PDQ Tray
Designed a retail display system that simplified product discovery through color-coded routines and ingredient-focused messaging, helping shoppers navigate the product line and understand the role of each item within their skincare regimen.
Table Tent
Developed flexible retail signage that allowed retailers to adapt messaging based on merchandising needs, supporting both individual product promotion and broader brand storytelling within the same format.
Box Talker
Created compact shelf messaging designed to maximize visibility in crowded retail environments, balancing brand presence, product benefits, and key selling points within a limited footprint.
Shelf Bookend
Designed high-impact shelf signage that improved brand visibility and helped shoppers identify Weleda products within a competitive skincare aisle, creating stronger visual distinction at the point of purchase.
