Heart-2 Clinical Study
Verve Therapeutics is a biotechnology company, who came to my team when they were launching a new clinical study and in need of lots of materials in order to recruit patients to participate in the study. This required a lot of research and familiarization with the study protocol and medical conditions in order to produce collateral that would be easy for a both patients and doctors to understand.
CHALLENGE:
Develop of a suite of educational materials that leads to advances in genetic medicine by referring patients to the Heart-2 study.
MY ROLE:
Led art direction, visual design and production.
SOLUTION:
Developed a visual system tailored for two separate audiences, across both print and digital assets.
Cardio One-Sheeter
This document explains the medical conditions associated with the study, and helps patients understand more about their cardiovascular health and risk factors.
Patient Brochure
This is what a patient would be given during a conversation with their doctor about the study if they expressed interest in participating.
Patient Study Guide
Once a patient has opted into the study, they will be given this document that helps them understand how the study works and what is required of them. A custom suite of icons was also created for this 16-page booklet.
Physician Flyer
This document explains the study to doctors, and helps them assess whether or not it might be suitable for their patients.
Physician I.E. Card
These are quick-reference cards that a doctor would use to determine whether or not a patient meets the criteria for the study.
Custom QR Code
To add a little customized flair that nods to their branding, I created a QR code to use on various elements that matches the shape of the study logo.
Physician Slide Deck
These are select slides from a digital presentation meant to raise awareness among healthcare professionals about the trial to support patient recruitment.
Thank You Card
A card sent to patients at the end of the study to thank them for participating!