Weleda is a 100+ year old skincare brand, and while they do care about their heritage, they wanted to refresh their brand in a way that would stand out, and it was important to them that consumers know that their products come from a proprietary blend of science and nature that is unique to their brand.
CHALLENGE:
Reimagine the brand’s visual identity to focus on science & nature.
MY ROLE:
Oversaw art direction, creative development and execution.
SOLUTION:
Developed an integrated 360º creative platform across multiple consumer touchpoints.
Powered by Nature’s Science
Amazon APlus Pages
This was an overhaul of their Amazon A+ page, and I worked with our copywriter to ensure that each section told an impactful story.
PR Buzz Social Posts
When the client came to us and said a Weleda product was part of the Today Show’s Viewer’s Choice Poll, we had to act QUICKLY and get them a handful of posts to generate buzz around this big event.
Digital HTML5 Banner Animation
This ad for Skin Food starts by showing the many powerful ingredients used in the product, then shifts it’s focus to the hero ingredient which is Calendula, then highlights the retailer & CTA, all in just 15 seconds.
PDQ Tray
We used a color-coded system to establish a daily routine, and created a divider panel for between each product that highlights a key ingredient from those that pertains to each step in the routine.
Table Tent
These were meant to be versatile by showing different visuals on each side, so a retailer could flip it around depending on if they wanted to feature one specific product or a group of products.
Box Talker
Prioritizing messaging & brand elements to fit in a tiny space, and make sure it will capture attention in the aisle.
Shelf Bookend
This element is meant to “bookend” a section of products, and grab your attention while you’re overwhelmed by all the different products in the aisle.
