Designing
for the Shelf
Packaging solutions built to attract attention and drive purchase decisions.
Project Snapshot
Industries: Consumer Packaged Goods, Food & Beverage, Cannabis, Tobacco
Role: Packaging Design, Art Direction, Production
Focus Areas: Brand Storytelling, Shelf Impact, Consumer Engagement, Retail Marketing
Deliverables: Product Packaging, Gift Boxes, Retail Displays, Limited-Edition Packaging
Challenge
Create limited-edition packaging inspired by New Orleans Mardi Gras traditions while maintaining strong shelf presence and product visibility.
Solution
Developed vibrant seasonal packaging that captured the energy and celebration of Mardi Gras through bold color, festive imagery, and immersive storytelling, transforming the product into a collectible retail experience.
Goodies King Cake
Filippo Berio
Sustainable Selects
Challenge
Develop premium gift packaging for the launch of Filippo Berio's Sustainable Selects product line.
Solution
Created an elevated unboxing experience that highlighted the product's sustainability story through natural imagery, premium finishes, and a visual language rooted in environmental stewardship.
Godiva x Bridgerton
Explored premium packaging concepts for a proposed collaboration between Godiva and Bridgerton, blending the elegance of the television series with Godiva's luxury brand identity. Multiple design directions were developed to capture the partnership's romantic aesthetic while maintaining strong shelf appeal and giftability. Although the collaboration was ultimately not produced, the project highlights concept development and packaging exploration for a licensed brand partnership.
Initial Concepts
Refined Direction
Swisher Leaf Wraps
Challenge
Differentiate a new product offering within a highly competitive tobacco category while emphasizing authenticity and product quality.
Solution
Designed packaging that celebrated the natural characteristics of the tobacco leaf, using detailed imagery and texture-focused design to reinforce craftsmanship and product credibility.
Challenge
Create compliant packaging that met strict regulatory requirements while remaining visually engaging and distinctive.
Solution
Developed a modern packaging system that balanced mandatory compliance information with a clean visual identity, using geometric patterns and strategic color application to create shelf appeal.
CannCure Cultivation
Initial Concepts
Final Design
