Food & Beverage
Helping consumer brands connect with shoppers through packaging, retail marketing, digital campaigns, and brand storytelling.
Throughout my agency career, I've partnered with food and beverage brands ranging from emerging companies to nationally recognized products. While many of these engagements were focused on targeted campaigns and individual initiatives rather than large-scale brand launches, together they demonstrate experience across the consumer packaged goods landscape.
Sabra
From seasonal retail promotions to large-scale trade show experiences, these projects demonstrate my experience creating consumer-facing marketing across multiple touchpoints. Deliverables included point-of-sale materials, booth graphics, and supporting branded assets for the Sabra + Stacy's IDDBA exhibit.
Summer Campaign POS
Header Card
IDDBA Trade Show Experience
Designed a collection of booth graphics and branded collateral that brought the Sabra + Stacy's partnership to life, creating an inviting, highly visible presence for one of the food industry's largest trade shows.
Dangler
Shelf Blade
Nature’s Garden
Designed a suite of key visuals that established the creative foundation for four Nature's Garden product campaigns. Each concept was adapted across multiple formats, demonstrating how a single visual idea can scale consistently across marketing channels.
Upward Farms
Created digital and print marketing materials for Upward Farms, an innovative vertical farming company focused on sustainable food production. Projects included animated and carousel social campaigns designed for A/B testing, along with retail coupon creative that encouraged product trial while maintaining a fresh, modern brand aesthetic.
Social A/B test
Developed A/B-tested carousel concepts that used sequential storytelling across multiple frames to evaluate the impact of different creative approaches on campaign performance
Animated Social Post
Print Coupon
Static Version
Godiva
Created integrated marketing materials for Godiva's seasonal and product-specific campaigns, including LED digital signage, animated social content, web banners, and in-store point-of-sale displays. Each project balanced premium brand standards with retailer requirements to create a cohesive consumer experience across multiple touchpoints.
Animated Social Campaign
PC Optimum launch for Godiva Domes
Designed an integrated campaign supporting the launch of Godiva Domes through the PC Optimum program. The work required careful coordination of bilingual creative, balancing French and English typography, copy, and layout while maintaining consistency across in-store and digital applications.
In-Store Shelf Blade
LED Digital Signage
Promo Badge Creative
Landing Page Banners
